Crystal Pepsi was discontinued in the early 1990s, only a few years after its introduction. The drink had poor sales and was not able to compete with other colas on the market. However, the drink has gained a cult following in recent years, with some fans calling for its return. Net weight: 101.4 fl oz (US) Beverage container material: Plastic. TCIN: 47098147. UPC: 012000031960. Item Number (DPCI): 271-20-0700. Origin: Made in the USA or Imported. If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info. Serving Size: 1 bottle. Fans will have to book seatings at the diner, which will be available in two-hour increments with tickets starting at $50 a person. Crystal Pepsi and Pepsi-Colachup. However, in 2022 Pepsi announced that they would be bringing Crystal Pepsi back to celebrate its 30th anniversary. The drink still wasn’t available in stores, though. Instead, the company announced a contest on Twitter, where customers were asked to share a vintage photo. Then, they were encouraged to use the hashtags “#ShowUsYour90s” and Pepsi Maple Syrup: A one-time-only collab with IHOP in 2022 led to Pepsi Maple Syrup, an exotic flavor that was only available as a giveaway to folks who posted a stack of pancakes and tagged it Pepsi, perhaps more than any other beverage brand, needs no introduction. Since it was conceived in the late 19th century, Pepsi has dominated the beverage landscape, made countless classic pop culture appearances, and fought valiantly in the Cola Wars against its archrival, Coke. This year, Pepsi is celebrating its 125th anniversary. Crystal Pepsi briefly hit the shelves in the early 1990s, and nostalgic demand led to its brief return in the 2010s. Here is a rare blend of the 1991 logo with the 2008 Pepsi Globe, as seen on display at the Museum of Failure’s exhibit in Industry City, Brooklyn. The exhibit is now in Washington, D.C. 2. Beware of Brand Over-stretch – The original launch of Crystal Pepsi was a textbook case of brand over-stretch. Pepsi’s brand stands for cola, and cola means dark liquid. The notion of a clear Pepsi was potentially antithetical to the brand in the consumer’s mind. It was like launching Folger’s Sports Drink, or Starburst Chocolate. At the forefront was Crystal Pepsi, unveiled in a Super Bowl commercial featuring a Van Halen hit and the tagline, "You've never seen a taste like this." As Crystal Pepsi's inventor, David Novak, told Business Insider, the intent was to capitalize on consumers' new desire for products that were pure and natural. By ditching the caffeine and the So went the story of Pepsi Blue. The early-2000s marked a critical point in the decades-long battle for soft drink supremacy between Pepsi and Coca-Cola. Pepsi's reputation had taken a hit just a few years before with the letdown of Crystal Pepsi, one of the 1990s biggest food failures. The company grew desperate in 2002 when Coca-Cola 21UThT.